Role: Project Lead, Communications & Social Media

In SS15 we launched the first footwear from the adidas x Palace partnership.

We partnered with London grime scene legend D Double E for a trippy two-minute video showcasing the product. We cross-posted all content between @adidasoriginals, Palace and D Double E’s social channels; this increased the story’s overall reach while allowing it to penetrate and resonate with different communities.

This was an unexpected, if natural, collaboration given Palace’s London roots, and the worldwide resurgence the grime scene was then having. It was in line with Palace’s cheeky tone of voice and a refreshing way to present product.