Role: Global Social Media Manager

For FW15, NIGO hand-picked Stormzy to bring the collection to life.

Content from both the brand film and lookbook was shared on the global @adidasoriginals channels, and I worked closely with the adidas London newsroom to create a tailored publishing plan to go live on @adidaslondon.

Stormzy, who created the exclusive song ‘Nigo Duppy’ for the collection, was tapped for extra support on his channels. To ensure an authentic and organic conversation, we let him to lead with the release.