Role: Global Social Media Manager

NIGO’s debut collection with adidas Originals.

We shot the lookbook on 35mm film with no post-production - the unedited photos formed part of the narrative: RATKING was a raw, up-and-coming rap group from New York; this collection was a nod to adidas’ hip-hop heritage.

Although this was technically a collaboration between adidas and NIGO, we used our social media as a platform to collaborate further by bringing RATKING into the mix, building on the product story and delivering a richer experience for our community.