Role: Project Lead, Communications & Social Media

I collaborated directly with Lev Tanju (Co-Founder) to build a publishing plan for both adidas and Palace channels.

While the partner, Palace, created the raw content, my role was to produce channel-specific edits of both the stylized lookbook of stills and the brand film. As the scope of the content available was limited, this allowed us to stretch the story over multiple days and for our channels to have a point of difference.

The collection was only available to purchase at Palace and select skate stores worldwide, and not at any adidas-owned destination. Through dedicated community management in the run up to launch we ensured our followers knew where to purchase this limited collection.

As Palace did not have a U.S. retail presence at this time, we also commissioned a temporary pop-up space in New York City to sell the collection.