London born to Arab mom from Yemen, and Cherokee dad from North Carolina - not sure how I exist, but fortunate to have created a career from things I find fun.
Over 10 years experience in corporate, agency and self-employed environments, living and working across the UK, Germany and the US.
I moved to Portland, Oregon, in April 2017 as a founding member of the adidas YEEZY team. My role spanned the full go-to-market strategy for all regions globally, and in March 2019 was expanded to lead the digital and seeding initiatives.
In July 2019 I left adidas and took some time-off to spend time with my then 1-year-old daughter.
In recent months I’ve had freelance projects in brand marketing, creative strategy and consulting for clients including Pharrell Williams (iamOTHER), Gerson Lehrman Group and Havas New York.
I’d love to hear from you. Find me on social or use the form opposite.